← Euphie Zhao
BRAMS · Product lead · FinTech · 2023–2026

Turning the repetitive work of commercial real estate asset managers into one platform.

BRAMS property performance view with rent roll changes and Ask BRAMS, mockup
Illustrative mockup · sample data
Company
BridgeRock Capital
Role
Product manager, the only PM
Period
2023–2026
Users
Asset managers, partners, institutional clients
Domain
Commercial real estate, loan servicing
Live
app.brams.io (sign-in)
01

The problem

Asset managers spent their weeks on the same chores: onboarding a new property, uploading rent rolls, collecting periodic financials and writing monthly performance reviews. Critical dates lived in people’s heads and inboxes.

I joined as the first product manager, hired to sit between the investment team and engineering.

02

What I built

Task manager

My first feature, designed from shadowing asset managers. It turns critical dates and loan obligations into recurring tasks and reminders.

Rent roll checks

Rent rolls are extracted from PDF, pass a human review gate, then get compared with last month’s version. Every change is flagged in red and must be confirmed before it enters the system.

Client portal

A version for an institutional investor, with permissions that decide exactly what each client can see.

03

How I worked

Interviews and shadowing with asset managers and loan servicing, then PRDs, user stories and acceptance criteria. I validated wireframes with partners and end users before any engineering started.

For the client portal release I proposed a waterfall plan instead of sprints: the scope was fixed and the client needed a firm date, so predictability mattered more than iteration.

04

Outcome

Reading loan documents to set up obligation tracking was the slowest part of onboarding. Automating that work grew into a second product, Notessa AI.

0→1platform built from scratch
2product lines I owned